The Business of Events 2020
2020 – Events, Digital Marketing, Publication Design, Poster Design etc.
The Business of Events is an annual conference bringing together present and future industry leaders from across Australia and abroad, to discuss the strategic planning and commercial side of the events business. With the 2020 conference being scheduled for 19 March at Luna Park Sydney, I worked closely with the marketing team of ETF (Exhibition and Trades Shows) from mid 2019 in developing the creative of their new theme, Unlock the Impact.
Unfortunately, after a year long of non-stop promotions across all platforms, as well as show guides and billboard banners having gone to print, the impact of COVID-19 on Australia forced ETF to postpone the event indefinitely.
A big portion of the promotional activities for TBOE 2020 happened on social media.
The TBOE Facebook, Instagram (click!), Youtube and LinkedIn pages were updated regularly with both static banners and animated gifs introducing the speaker line-up, ticket sales, attendee testimonials and other seasonal promotions.